Quest for the Holy Grail: Everyday Minerals Jojoba Base

If someone had told me a year ago that I would end up using a mineral foundation again, I would have told them they were totally nuts.  My skin has become quite dry as of late and my attempts to go back to using powder products have more often than not ended up in total failure.  Powdery, cakey, settling into lines, who wants that?  But then…. along came this gem.  Have I found my holy grail?  Read on….

Not long ago I reviewed Lily Lolo’s mineral shimmer, a product I was very impressed with and which sparked once more my curiosity for mineral makeup.  I had to try more!  So, with lots of excitement I purchased some Lily Lolo foundation samples from their US site ($2 each with super cheap shipping).  Who would have known that a monster was unleashed.  Yes, I loved the Lily Lolo foundation, but…. how about this other brand that ladies are raving about?  Curiosity got the best of me and a few days later, 7 additional foundation samples, this time from Everyday Minerals (at 1 cent for all 7), were on their way to my door.

The foundation

Unlike most mineral companies, Everyday Minerals makes more than one mineral foundation formulation, including one of the most unique ones I have tried: the Jojoba Base.  What makes it so special is that this foundation is a mix of mica (a mineral) with jojoba oil, a combination that immediately sparked my curiosity.  The more I research and use oils, the more I like oils, so a foundation with jojoba sounded too good to be true.  Luckily it was not.

  • Everyday Minerals’ Jojoba Base is a powder foundation that behaves like no other, and literally melts into skin.
  • The coverage is light/medium and can be further built up.
  • The finish is airbrushed and satin.
  • It has no SPF and very little, if any, titanium dioxide.
  • It comes packaged in a plastic pot with a wide lid which makes it very easy to swirl the brush around.
  • The range of shades is limited but new ones are coming this summer.
  • The base is cruelty-free, vegan (Leaping Bunny & PETA), as well as gluten-free.

Everyday Minerals Jojoba Base in Shell Blanc and flat top kabuki brush


Although the range of colors is limited I was truly fortunate to find one that blended so well that even outdoors under the sun I could almost not tell where the swatch was–for those curious, the shade is Shell Blanc, a color for fair skin with warm undertones.  In fact, I realized throughout my quest that not many companies make warm shades for fair skin (one of my problems with the otherwise lovely Lily Lolo), so it is a plus that Everyday Minerals caters to those of us with light skin and yellow/olive undertones. Another thing I noticed while testing is that all foundations oxidize on my skin, in particular mineral ones.  Yet, while most foundations become either more peach or pink when this happens, this one instead became more… beige/brown. And thus, what initially looks a little too light, morphs to become my perfect shade.

But what has struck me most about this foundation has been the finish. While Lily Lolo’s is beautiful and very finely milled, it is still a little too matte and ever so slightly powdery… so I have to say that adding jojoba (which, btw, is harvested wild in Arizona) was a stroke of genius on the part of Everyday Minerals.  This foundation has no powdery feel nor finish, it does not cake, it does not settle into lines nor highlights imperfections; it just… vanishes.

The verdict

Healthy, light as air, perfect color match, beautiful finish…. in other words, holy grail!  And the cherry on the cake is the low price as well as excellent EWG rating. Lily Lolo, from what you can probably tell, would be my second choice and I thought deserved a special mention here too.

The fine print

Price: $14.99 for 4.8 grams or 0.17 ounces.

EWG rating: 1

Good Guide rating: 8/10 (for low-level concerns over mica and titanium dioxide)

Ingredients: Mica (CI 77019), Simmondsia Chinensis (Jojoba) Esters. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
Purchase at: (US), (EU), (worldwide)

6 Comments Add yours

  1. Hello, I found your blog this morning when I was searching for info about Studio 78 mascara. I think your blog is excellent. It’s nice to find one that is well-written and matter-of-fact, seems well-researched and balances the considerations of a product’s performance, ingredients and price. I look forward to following you.

    I’m curious about the mineral base you reviewed above – do you think it would be suitable for dry skin? I tend to use tinted moisturizer for coverage because I need the moisture, but your description of the Jojoba Base has intrigued me.

    Thanks for writing.
    Laura – Toronto, Canada

    1. Hi Laura,

      Happy that you found my blog and you found it good. Also happy to have you as a follower.

      Regarding the EDM base, I still find it the best mineral base for dry skin. It is incredibly smooth when compared to other mineral bases that have no oil in them (and applies beautifully with a flocked sponge) and also gives a nice sheen to the face which those with dry skin, like myself, desperately need. I gave a sample of this (as well as the Madara Tinting Fluid) to a friend and I was amazed at what a difference those two products combined made. She looked positively glowing and refreshed (the Madara Tinting Fluid is a very glowy tinted moisturizer). If you are looking for a mineral base, then I think this is the one to go for. Hope this helps and please don’t hesitate to post more questions!


      1. So how do you combine the two products? First tinted moisturizer and then the jojoba base powder? So what is the jojoba powder? can it be used solely as a foundation?

      2. Hi,

        Yes, first the tinted moisturizer as a base and then the powder on top. The powder is just that, a powder foundation. Similar to a mineral foundation in how you would use it, so you can use it alone. I would not recommend it alone, however, if you have dry skin because it would look too powdery. For normal or oily it should work fine.

  2. Thank you for this review, looks like I have to pick up a sample soon! I’m using Bare Minerals Ready foundation now, and it doesn’t look good especially in cold weather.

    1. Hi Ru-Chan,

      Lately I have been using the mineral foundation from W3LL People and it is also fantastic. It is matte instead of glowy like EDM, but it is super fine milled (like flour) and it offers better coverage than EDM which can be a little sheer. You can also get samples from them to try.

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